The Leading Vendors in A2P SMS (MNO & Enterprise) are announced!

ROCCO HQ London 22/06/23

Our research has been concluded, the results have been checked and verified and we are pleased to publish the Tier One vendors in A2P SMS Messaging for 2023

ROCCO is releasing the A2P SMS Messaging Market Impact Reports MNO and Enterprise edition. These reports provide comprehensive analysis and valuable insights into the ever-evolving landscape of A2P (Application-to-Person) SMS messaging. Despite the emergence of alternative communication channels, A2P SMS continues to play a vital role in the messaging industry.

We would like to thank the ten prominent A2P SMS vendors who participated in the vendor survey, including BICS, Globe Teleservices, GMS, iBASIS, Monty Mobile, PCCW Global, Qoolize, Sinch, Syniverse and TATA Communications. These providers not only shared valuable insights into their A2P SMS offerings, but also shared their perspectives on key market trends and the future of messaging.

MNO Edition

The A2P SMS Market Impact Report 2023 – MNO Edition provides specific insights from mobile network operators (MNOs) around the world. The report presents new data on the revenues operators are generating from A2P SMS termination. In addition, MNOs shared their views on the rise of over-the-top (OTT) messaging platforms and identified the channels that pose the greatest threat to SMS. Of particular interest is the discussion of grey routes, a recurring challenge for MNOs, as operators reveal their perceptions of grey route volumes. The report also highlights the latest developments and ongoing challenges faced by MNOs in the A2P SMS space. This invaluable information enables stakeholders to improve the efficiency and effectiveness of the A2P SMS ecosystem.

A2P SMS Market Impact Report MNO edition 2023 - Report in numbers
A2P SMS Market Impact Report Enterprise edition 2023 - Report in numbers

Enterprise Edition

The A2P SMS Market Impact Report 2023 – Enterprise Edition focuses on the business perspective of A2P SMS. Participants shared their preferences for customer engagement communication channels. This provides valuable insight into where messaging looks set to go in the future. In addition, the report highlights the economic importance of this communication channel by revealing the amount of money businesses have invested in A2P SMS services. Enterprises’ views on grey routes and the role of vendors in addressing this issue are also presented. In addition, participating companies have voiced their concerns about the key challenges they face in the A2P SMS landscape. Incorporating these views will enable vendors to proactively address the needs and expectations of businesses and stay ahead of the competition.

ROCCO’s A2P SMS Messaging Market Impact Reports, MNO & Enterprise Edition, provide in-depth insight into the current state and future prospects of A2P SMS messaging. Contributed by leading vendors, operators and enterprises, these reports provide an invaluable resource for understanding market trends, addressing challenges and improving the overall ecosystem. The importance of A2P SMS as a ubiquitous channel in the messaging industry remains undisputed, even in the face of emerging alternatives. As the industry continues to evolve, keeping abreast of the preferences and requirements of both MNOs and enterprises is critical for vendors to maintain a competitive edge.


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A2P SMS Market Impact Report 2023Enterprise Cover