London 25/02/2020 ROCCO Publishes its new A2P SMS Research studies for 2020.

Since 2015 ROCCO has been conducting our unique independent Vendor Performance survey on A2P SMS for Mobile Operators, asking them to rate their A2P SMS vendors on around 30 specific KPIs. This benchmarking exercise has become an important support for MNOs through the years in ensuring the monetisation of their A2P SMS business. In 2019 we made two surveys one for MNOs and one for Enterprises. Surveying Enterprises allowed us to explore the valuable perspectives of the thousands of enterprises globally who are using SMS these days. This years two new surveys are prepared and we are pleased to announce the surveys are open for 2020. Simply click on the appropriate links or images below to follow the survey that applies to your company.

ENTERPRISE Survey: A2P SMS Messaging Vendor Performance 2020

MNO Survey: A2P SMS Messaging Vendor Performance 2020

The Surveys

The Surveys take on average 8 minutes to complete. Respondees can either follow the links or use their phones camera facility to scan the QR code to go direct to the survey that’s right for them. The surveys close at the end of April 2020. 

Every Enterprise or MNO who takes part receives the Executive Summary report for the survey they conduct. Respondees to the surveys will see unique insights about A2P SMS as well as the top ranking vendors.

The research is not sponsored, to recover our costs for running the research, ROCCO produces a Strategic Analysis Version of the report which it sells. The reports will become available to buy on the 22nd May 2020.

An Enterprise is any organisation (e.g. Airlines, Retail, Banks, Public organisations, Authorities etc) that is not a Mobile Operator that uses an aggregator or hub to deliver Application to Person SMS related messages to their customers. 

The Vendors

The following vendors appear in this years research. If you’re a vendor and you don’t see your name below and want to be added please contact us at HQ@ROCCO.GROUP 

The Methodology

  1. We design the surveys based on KPIs set by the MNOs and Enterprises.
  2. We promote the research openly via Social Media, through email and through personal interviews.
  3. Any respondee to our survey is taking the survey with complete anonymity, with GDPR compliance and in complete confidence. ROCCO aggregates all the data received to summarise the respondents views globally and by showing also the vendor ratings by region.
  4. All the respondees are carefully verified to ensure they are who they say they are. This is the greatest challenge, but it also ensures we produce a true reflection of the market views.
  5. We will then produce the reports, which are normally over 100 pages in length and include opinions given by the respondees as well as an overall ranking score.

The Results

This year for the second time the results we be presented live at a special evening event on 19th to 21st May 2020 in Seville, Spain at the ROCCO Genesis event. Specially designed awards will be presented to all the Tier 1 vendors in the reports. These are the Vendors whose overall ratings fall between 4-5 points out of 5.

For more information about ROCCO Genesis simply click here to reach the dedicated website.