The ROCCO Messaging Strategy Report 2018 is a report dedicated to the investigation of Messaging as a service towards Enterprises being offered by MNOs or Vendors through an omni-channel approach. The scope of the report is to investigate what do these three parties in the provision of messaging to the end user think about the current state of Messaging but more over which messaging types will they be working with in the near future.
The participation by companies in this report is as follows:
26 Enterprises in 23 Countries
121 MNOs in 96 Countries
41 Vendors in 36 Countries
The Report Contents with page numbers:
Contents 2
About the Authors 5
Introduction 6
Executive Summary 7
The Objectives of this Report 8
Participation in this Survey 9
Trends in Messaging Options 11
Enterprises 13
Which Messaging Enterprises Use 13
Which Messaging Solutions Enterprise’s Like 17
Enterprise’s Likelihood to Invest 18
Enterprise Reasons for Non Usage of Messaging Options 19
Enterprise Timeline for Launch 23
Top 3 Enterprise Messaging Options used with their use case 24
Top 3 Enterprise Messaging Options used with specific use verticals 25
Top 3 Enterprise Messaging Options Establishment 26
Enterprise views on A2P SMS Versus Chat Apps 27
Vendors 28
Overview 28
Which Messaging Solutions Vendors Provide 29
Which Messaging Solutions Vendors Like 30
Vendors Likelihood to Invest 31
Vendors Reasons for Non Usage of Messaging Options 32
Vendor Timeline for Launch of Messaging Solutions 36
Vendor Opinions on Challenges in the Industry 37
Vendor Views on the Industry 38
Mobile Network Operators (MNO’s) 40
Messaging Solutions MNO’s Like 40
MNOs View on Investing in A2P RCS and Chat Bots 41
MNOs Reasons for Non-use of Messaging Options 42
MNO Timeline for Launch 46
MNO Challenges with Messaging 47
MNOs Messaging Opinions 49
How MNOs started working with the messaging solutions 53
MNOs Messaging Options used with their use case 54
Which Messaging Verticals MNOs support 55
Notes on Our Report 56
Eligibility for taking part in this report 56
Your Feedback, Our Future Reports 56
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This report is available from 9th April and contains the latest Strategic insights from Enterprises, MNOs and Vendors on Messaging solutions. It has 56 pages.
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This Strategic Analysis Report contains 230+ Pages of Market Intelligence into 17 leading Vendors in the market.
- Executive Summary (this part of the report is sent to the Operators and Vendors for free, add yourself to our mailing list or contact us for this)
- Executive Summary of findings from the report
- Strategic Analysis of the Vendors
- Vendor Directory
- Detailed overview of the market and the products
- Strategic Analysis - The Vendors: RCS Messaging Vendors, Ownership Structure, When the Companies were Founded, Their Mission, Their Business Focus, Product Offerings, Their Future Focus for Product Offerings, Their Customers (general overview not Customer Lists), Their Headquarters, Office Locations, Their Employment Strategy, Their Revenues
- Strategic Analysis - Service Specifics
- Full Interviews with all the Vendors on their products and their outlook on the market:
- Annex A: Directory of RCS Messaging Vendors,
- Annex B: RCS Messaging Vendor Interviews
- Executive Summary (this part of the report is sent to the Operators and Vendors for free, add yourself to our mailing list or contact us for this)
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Out of stockWe do not offer discounts on the 21 Report, however the The 21 Report is free with a ROCCO+ Subscription or counts as 3 report points for ROCCO Report points customers. The 21 Report summarises 2020 and takes on the challenge of 2021 based on the best insights from ROCCO Research's reports, ROCCO Strategy's consulting work and ROCCO U training trends. The report compromises the following sections: Executive Summary
- Introduction and objective of the report
- Executive Summary
- 2020 Evaluation
- Key Insights
- Overview what to expect from 2021
- Top Telecoms Trends of 2020: What were the top trends for 2020 and how did they play out – Blockchain, eSIM, 5G
- Messaging Trends – CpaaS, RCS and A2P SMS Insights
- Wholesale Roaming Trends – VoLTE, 5G Insights
- Fraud and Security Trends - Firewalls, SIM BOX, IRSF.
- Traffic review: The Wholesale Roaming and Messaging traffic estimates and how they changed from 2019.
- Admiration Quads (The best Vendors in each category presented in 3 specific quadrants (Success, Leadership, Contribution) based on the last research report ROCCO has conducted on each topic.
- Innovation (The Innovators),
- Messaging (A2P SMS, RCS),
- Wholesale Roaming (SoR, IPX, DCH, FCH, RMS),
- Fraud & Security (Signalling Firewall, SMS Firewall, IRSF, Sim Box)
- ROCCO IOO: A review of the 25 most Influential people in our Industry according to the ~ROCCO 100 report 2020 and how they made a difference.
- ROCCO's TOP TEN Vendors in 2020: based on all the results in the most recent Vendor Benchmarking research.
- Lifelines: Product lifelines for Messaging, Wholesale Roaming and Fraud & Security which help MNOs and Vendors to identify
- Where to invest
- Where is their revenue still to be made
- Where should I be developing skills and R&D
- What's happening in 2021: Industry trends and potential outcomes
- Challenges and Opportunities in 2021: SWOT analysis for the industry
- Industry comparisons: What’s trends do we see in other industries, which may cross over to ours.
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Sale!
NEW ANNUAL REPORT RELEASE – THE 22 REPORT 2022 marks the second edition of ROCCO’s renowned annual report. Last year the ROCCO Research team received a positive reception from both MNOs and vendors about the content featured in The 21 Report. This issue represented a step forward in ROCCO’s industry contribution as it was a result of combining ROCCO’s divisions: ROCCO Research, ROCCO Strategy and ROCCO U. The combination of a wide array of sources, allows MNOs to understand better how our industry is evolving and which vendors are the best-positioned to support them. From a vendor perspective, ROCCO’s own competitor matrix gives them a deeper understanding on their positioning in their space. Moreover, it allows them understanding which are the key next steps for 2022. Last but not least, a discussion of the major industry trends is featured as well as the expected developments that are transforming telecoms. If you want to know the main developments that occurred in 2021 in the telecommunications industry and want to have a global perspective about 2022, own this report for your company. Table of Contents
- Team
- Introduction
- About the 22 Report
- Reflections on 2021
- Admiration Quads
- The Models
- The Sustainable Profitability Matrix
- Roaming SPM Matrices
- Fraud & Security SPM Matrices
- Messaging SPM Matrices
- The ROCCO Leadership Model
- Roaming Leadership Matrices
- Fraud & Security Leadership Matrices
- Messaging Leadership Matrices
- The ROCCO Contribution Model
- Roaming Contribution Matrices
- Fraud & Security Contribution Matrices
- Messaging Contribution Matrices
- The MNO Innovators
- Tier 1 Vendor Profiles
- Top 10 Vendor Profiles
- Other Tier 1 Vendors to Watch
- Industry Trends
- Messaging Trends
- Roaming Trends
- Fraud & Security Trends
- Digital Adventures
- Lifelines
- Conclusions
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Sale!
This report is available from May 26th 2022 The Strategic Analysis Report contains 100+ pages of Market Intelligence based on the interviews with 15 leading vendors in the CPaaS space. Table of Contents
- Team
- Objective
- Introduction
- What is CPaaS?
- Use Cases
- The Interviewed Vendors
- Company Mission Statement
- Vendors’ Overview
- Primary Focus
- Top 3 Product Offerings
- Vendors’ Strategy
- Organisation-Related Questions
- CPaaS Clients
- Vendors’ Solutions
- 2600Hz
- BICS
- Enabld
- GMS
- iBASIS
- Infobip
- IntelePeer
- Kaleyra
- Link Mobility
- Mitto
- Route Mobile
- Sinch
- Syniverse
- TATA Communications
- Webex
- Future Plans & Strategy
- Pricing
- The Market Leaders
- CPaaS & SaaS
- CPaaS & Value
- COVID-19 & CPaaS
- Regional Analysis
- Expectations about RCS
- Conclusions
- Notes on our Report
- Vendors’ Directory
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Sale!
ROCCO'S ANNUAL REPORT - the 23 Report Each year ROCCO takes the time to review all its research, consulting projects and insights and produces its annual report. For the last two years our annual report has been featured in board rooms far and wide. The combination of a wide array of sources, allows MNOs to understand better how our industry is evolving and what should be their focus in 2023. By their side, which vendors are the best-positioned to support them. From a vendor perspective, ROCCO’s own competitor matrix gives them a deeper understanding on their positioning in their space. Moreover, it allows them understanding which are the key next steps for 2023. Last but not least, a discussion of the major industry trends is featured as well as the expected developments that are transforming telecoms. If you want to know the main developments that occurred in 2022 in the telecommunications industry and want to have a global perspective about 2023, own this report for your company. Table of Contents
- Team
- Introduction
- About the 23 Report
- How to be a better Mobile Operator?
- Admiration Quads
- The Models
- The Sustainable Profitability Matrix
- Roaming SPM Matrices
- Fraud & Security SPM Matrices
- Messaging SPM Matrices
- The ROCCO Leadership Model
- Roaming Leadership Matrices
- Fraud & Security Leadership Matrices
- Messaging Leadership Matrices
- The ROCCO Contribution Model
- Roaming Contribution Matrices
- Fraud & Security Contribution Matrices
- Messaging Contribution Matrices
- The Innovators
- Tier One Vendor Profiles
- Top 10 Vendor Profiles
- Other Tier One Vendors to Watch
- Industry Trends
- Messaging Trends
- Roaming Trends
- Fraud & Security Trends
- Top Telecom Trends
- Lifelines
- Conclusions
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The Market Impact Report contains 150+ pages of analysis into the main providers in the CPaaS market. Including interviews with enterprises and Vendors of CPaaS solutions. This report will be available on the 27th of April. The Market Impact Report has 2 annexes which are also available to purchase:
- Market Impact Report (£1600) This report
- Annex Vendor Benchmarking (£650) Not included. Only available as an annex to Market Impact Report
- Annex Vendor Benchmarking Regional Analysis (£650) Not included. Only available as an annex to Market Impact Report & Vendor Benchmarking
- Annex Vendor Benchmarking (£650) Not included. Only available as an annex to Market Impact Report
- Market Impact Report (£1600) This report
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ROCCO'S ANNUAL REPORT - The 24 Report Each year ROCCO takes the time to review all its research, consulting projects and insights and produces its annual report. For the last three years, our annual report has been featured in board rooms far and wide. The combination of a wide array of sources, allows MNOs to understand better how our industry is evolving and what should be their focus in 2024. By their side, which vendors are the best-positioned to support them. From a vendor perspective, ROCCO’s own competitor matrix gives them a deeper understanding on their positioning in their space. Moreover, it allows them understanding which are the key next steps for 2023. Last but not least, a discussion of the major industry trends is featured as well as the expected developments that are transforming telecoms. If you want to know the main developments that occurred in 2023 in the telecommunications industry and want to have a global perspective about 2024, own this report for your company. Table of Contents
- Team
- Introduction
- About the 24 Report
- Admiration Quads
- The Models
- The Sustainable Profitability Matrix
- Roaming SPM Matrices
- Fraud & Security SPM Matrices
- Messaging SPM Matrices
- The ROCCO Leadership Model
- Roaming Leadership Matrices
- Fraud & Security Leadership Matrices
- Messaging Leadership Matrices
- The ROCCO Contribution Model
- Roaming Contribution Matrices
- Fraud & Security Contribution Matrices
- Messaging Contribution Matrices
- The Innovators
- Tier One Vendor Profiles
- Top 10 Vendor Profiles
- Other Tier One Vendors to Watch
- Industry Trends
- Messaging Trends
- Roaming Trends
- Fraud & Security Trends
- Top Telecom Trends
- Lifelines
- Conclusions