This report is available from 9th April and contains the latest Strategic insights from Enterprises, MNOs and Vendors on Messaging solutions. It has 56 pages.
The ROCCO Messaging Strategy Report 2018 is a report dedicated to the investigation of Messaging as a service towards Enterprises being offered by MNOs or Vendors through an omni-channel approach. The scope of the report is to investigate what do these three parties in the provision of messaging to the end user think about the current state of Messaging but more over which messaging types will they be working with in the near future. The participation by companies in this report is as follows: 26 Enterprises in 23 Countries 121 MNOs in 96 Countries 41 Vendors in 36 Countries The Report Contents with page numbers:  Contents 2 About the Authors 5 Introduction 6 Executive Summary 7 The Objectives of this Report 8 Participation in this Survey 9 Trends in Messaging Options 11 Enterprises 13 Which Messaging Enterprises Use 13 Which Messaging Solutions Enterprise’s Like 17 Enterprise’s Likelihood to Invest 18 Enterprise Reasons for Non Usage of Messaging Options 19 Enterprise Timeline for Launch 23 Top 3 Enterprise Messaging Options used with their use case 24 Top 3 Enterprise Messaging Options used with specific use verticals 25 Top 3 Enterprise Messaging Options Establishment 26 Enterprise views on A2P SMS Versus Chat Apps 27 Vendors 28 Overview 28 Which Messaging Solutions Vendors Provide 29 Which Messaging Solutions Vendors Like 30 Vendors Likelihood to Invest 31 Vendors Reasons for Non Usage of Messaging Options 32 Vendor Timeline for Launch of Messaging Solutions 36 Vendor Opinions on Challenges in the Industry 37 Vendor Views on the Industry 38 Mobile Network Operators (MNO’s) 40 Messaging Solutions MNO’s Like 40 MNOs View on Investing in A2P RCS and Chat Bots 41 MNOs Reasons for Non-use of Messaging Options 42 MNO Timeline for Launch 46 MNO Challenges with Messaging 47 MNOs Messaging Opinions 49 How MNOs started working with the messaging solutions 53 MNOs Messaging Options used with their use case 54 Which Messaging Verticals MNOs support 55 Notes on Our Report 56 Eligibility for taking part in this report 56 Your Feedback, Our Future Reports 56