INSIGHT COMMUNITY

 

DETAILED FEEDBACK ABOUT YOUR PRODUCT PRICING, QUALITY AND DESIGN BEFORE IT GOES TO MARKET IS POWERFUL FEEDBACK. IT ENABLES YOU TO MAKE EXACTLY THE RIGHT PITCH, TO ELIVIATE DOUBTS BEFORE THEY ARISE AND SIMPLY GO-TO-MARKET WITH THE RIGHT MESSAGE.

PRODUCT INSIGHT COMMUNITY

The Insight Community is a specific group of approximately 25 MNOs from all MNO backgrounds (i.e. Independent or Groups, all regions) who assist us in exchange for strategic insights and free reports, with analysis of Vendors planned product and service offerings.

Vendors present a product and service to ROCCO and we use the Insight Community to review the product or service disclosing or not disclosing the Vendors name that offers the solution.

Though interviews and/or group workshops, the MNOs advise ROCCO on:

The perceived market for the product or service,
What they like and dislike about the solution,
How interested they might be in purchasing the product, what customer base might be interested What they might pay

All the data is then captured in a report by ROCCO and presented back to the Vendor offering the product as a strategic insight into their own product development workshops.

ROCCO has used the Insight Community to review 6 different products and services with 3 different vendors.