Using the Reports and other research data ROCCO has captured from MNOs on Vendors and our own perception of what works and doesn’t work within the specific market of Roaming and Interconnect, ROCCO creates content for Vendors tailored to appeal specifically to MNO buyers and to produce a positive market perception.
The content or journalistic activity could be used for: Websites, E-mails, Press Releases, Brochures, Social Media and blog posts e.g. LinkedIn, White Papers, Presentations, GSMA Standards production and other documentation.
Content Creation requires that some level of strategic knowledge about the direction of the Vendor is provided but also employs the specific market experience and knowledge of ROCCOs team to stimulate ‘call-to-action’ activity.
Currently ROCCO delivers this to two Industry Vendors, supporting them to prepare for and deliver activity.