ROCCO HQ London 26/05/20 Our research has been concluded, the results have been checked and verified and we are pleased to announce the Tier One Vendors in A2P SMS Messaging for 2020

A2P SMS clearly remains an important and effective way to send transactional or marketing SMS globally, which the whole industry is in support of.

Congratulations to all six Tier One Vendors who performed so well across the performance and leadership categories! Tier One means that across all categories these providers reached 4-5 points out of 5. The Vendor ratings were very close this year, with more promotion of this Research happening within the industry, this helped a lot to get the MNOs views across to us.

What’s included this year’s report

  • RCS Insights

This years report includes several questions to the MNOs about RCS engagement including the first impressions they have about RCS and the challenges they think it brings.

  • Net Promoter Score

This years research also includes the net promoter score. Net Promoter Score®, or NPS®, measures customer experience and predicts business growth. This proven metric transformed the business world and now provides a core measurement for customer experience management programs. Including it in our research has helped us get a new perspective on what the MNOs think about the Vendors in the market.

  • Regional Analysis Annex

This year we have listened to clients who asked us last year to provide Regional Analysis of the data we have uncovered to show A2P SMS Leadership regionally.

A2P SMS Messaging Vendor Performance 2020 – MNO Rated

Between March and May 2020 we asked MNOs globally to give us their perceptions of A2P SMS Messaging Vendors, how well they knew them and how they would rate them. They rated Vendors on 35+ KPIs in the area of Performance and Leadership. The survey was about brand perception, experience of these providers as well as an understanding of whether MNOs would choose them over others.

With 50 Vendors there was tough competition. The 353 MNOs who participated in the Research will receive their free Executive Summary Report shortly, thanks for your support and feedback, we hope you enjoy the data and insights into the Vendors.

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