RESULTS: RCS Market Intelligence Research 2019
28.11.2019 London. Bringing together the thought leadership of 17 key companies today ROCCO’s first RCS Market Intelligence Report is published, with over 200 pages of RCS specific insights.
If there’s one thing we can tell you about RCS, it’s that despite a long hiatus as an industry, we seem finally to have moved beyond the hype to something which is recognised as more fundamental: the application of RCS solutions.
Following the 10 reports we have conducted on A2P SMS in recent years, we recently saw substantial evidence of investment in RCS and felt that an RCS messaging market research study would be useful right now to evaluate where we are. The study, which uncovers some of the latest applications will help us understand the value of the solution in the market today.
The interviews we have conducted are with 17 Vendors of RCS products and services. The objective was to help MNOs, Vendors and Enterprises understand their options in the market. The interview with Vendors intends to capture the main characteristics of the Vendors’ solutions (with case studies), and to get insights about the Vendors’ approach to RCS as a whole. The data of each vendor will be presented side by side to unpick the options and opportunities for the marketplace.
“There’s a lot of speculation surrounding RCS, but if you can see past it, there’s also a lot of value in exploring what RCS is becoming. The study we have produced is independent and is not sponsored by any company. We don’t have any obligation therefore to support, endorse, promote or give undue value to RCS, we are just intending to understand the challenges and opportunities of all sizes to support the industry.” Jason Bryan CEO ROCCO Research
We were lucky enough to have Alessandro Adriani writing up the results of this research. Alessandro is Principal Consultant at ROCCO and has been directly in charge of a variety of telecom services for more than two decades and has personally experienced the industry in several geographies – Emea, LatAm and AsiaPac – and from several standpoints – A2P provider, IoT Consutant, Roaming Hub, Mobile Network Operator, SMS Aggregator, SaaS, CPaaS, IaaS, PaaS and technology provider. He has experience in Business Development, Enterprise Sales, Partnerships/Channel Sales, Wholesale.