Bangkok 18/10/15 ROCCO & UROS global Roaming Bill Shock Strategy Research concluded last week providing many new insights into the status of Roaming Bill Shock today.
Between September and October 2015 ROCCO asked GSMA Operators globally to give their perceptions of roaming bill shock, how they thought roaming bill shock occurred and what solutions they were facing in resolving these occurrences.
51 Operator respondents provided confidential data from the perspective of several groups and several of the largest operators in the world, making 114 Operators in 83 Countries the sample for this research. In total the Operator base represented a subscriber base of 2.5 Billion.
The operators explained what solutions they had implemented and how successful they were in winning back customers. The survey was about understanding the impact of bill shock but also realising its effect on subscriber behaviours e.g. Silent Roamers (subscribers who switch off their data service when travelling).
This unique joint venture between ROCCO and Gerrit Jan Konijnenberg CEO of UROS Uni-fi Roaming Solutions, brought together a comprehensive research plan focussing on the main areas of roaming bill shock, how much Operators were challenged by this and what methodology they were using to prevent further occurrences.
“The research reported by ROCCO, shows that the percentage of silent roamers is on average 80-90% of Operators subscribers who are travelling abroad, this is very high! Also 86% of Operators are afraid the bill shock issue might even grow further with faster LTE networks. So it is time to act!”
says Konijnenberg.
Its clear that in recent years the Roaming Bill Shock landscape has changed; Regulation has introduced transparency measures and devices manufactures have also stepped in to help subscribers manage their Roaming. However, Bill shock remains a considerable impact for Operators because roaming regulation isn’t global yet and the effects potentially leads to churn, reputational issues and has been the foundation of what we now know as the “silent Roamer”.”
“More needs to be done by Industry bodies, Operators, Device manufacturers and Subscribers about understanding the issues”
says ROCCO C.E.O. Jason Bryan.
“We were delighted with the response here and insights from the groups and we hope to continue this dialogue in the future with further research and analysis”.
The report is not for sale but Operators who participated in the research will shortly receive the full and exclusive report of the findings. An Executive Summary version of the report is available to download from www.uros.com press section. Details about the research and research methodology can also be obtained from ROCCO by contacting ROCCO at contact@www.roccoresearch.com
About UROS
UROS – Uni-fi Roaming Solutions – is an innovative Finnish company specially incubated to combat bill shocks. UROS offers global roaming solutions via its patented 4G Goodspeed mobile hotspots and its global roaming platform. The system steers and monitors the devices connected via M2M whilst travelling in mobile networks around the globe. The solution solves the slow TAP flow issue for Mobile Operators and MVNOs, helps to provide bill-shock free roaming and re-connects silent roamers. The unique mobile hotspots carry up to 10 physical local SIM cards, making the solution ideal also for Operator Groups who can deploy multiple SIM profiles. For more information, please visit www.uros.com.
